Bringing an icon into the 21st century

Ascot Racecourse

  • Our Work

The Challenge

Sodexo Live! has been Ascot Racecourse's hospitality partner for over 15 years

Faced with dozens of static tariff boards that required reprinting and updating several times per year, alongside a common requirement to change prices in real time on event days to match till system changes, Sodexo asked DMC to come up with a bespoke, cost effective, digital menu solution for an initial series of 9 bars and food outlets.

The Solution

DMC delivered a 360 degree solution designed not only to digitise Ascot, but ensure content and creative support throughout the year.

DMC teamed up with key technology partners Signagelive and Samsung, to deliver a hardware that requires no additional PCs or media players, reducing Capex costs by up to 40%. DMC also provides content management and creative services, turning Ascot’s static tariffs into dynamic menu boards which can be edited by the onsite team in seconds.

Digital Messaging Company

Digital Messaging Company have worked to a highly professional level, providing a brilliant service and continued support since they installed digital menu screens in many of our bars and food outlets. We are now working towards expanding our digital signage across site due to the efficiencies and improvements to our displays that we have witnessed since working with DMC.

–

Ryan Underhill

Head of Operations - Ascot Hospitality

The Conclusion

The solution has been so well received and efficient that the digital signage initiative is being expanded further across the site.

The feedback on the screens and the service has overwhelmingly labelled the solution as a vast improvement on the previous static menu boards. In addition to more digital signage, Ascot and Sodexo Live! have expanded their creative ambitions – revitalising brand and marketing assets to take full advantage of the possibilities digital offers.

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