Travelbag

They needed a way to highlight their latest offers in their windows immediately as they became live, in order to stay competitive in the industry and to attract new customers into the premises with the lure of top deals.

They were looking for a solution that emphasised the inspirational aspect of travel and presented offers in an enticing manner, combing video, imagery and graphical elements. Travelbag wanted the freedom to promote different offers in each shop at specific times of day, including a layout tailored to that location.

Each location was fitted with between two and five 40” or 46” 7 semi-outdoor high brightness displays to ensure that the screens would be visible in direct sunlight.

Windows media players running Signagelive’s cloud-based software control the screen content from one central location, ensuring that the right offers are display at the right store at the right time, without burdening operational teams with new creative and management workloads.

Each screen is enclosed in a steel shroud custom made to Travelbag’s design specifications by Unicol, providing a sleek solution to the problem of mounting screens within a window space.

Being able to deploy content on screens immediately via a simple to use interface from one central location has cut down on the amount of time shop staff have previously spent updating window displays with new offers.

Travelbag now play travel videos and more inspirational content on screen as a key part of the window display, which attracts more attention from passers-by than the previous static posters. The displays also make their windows stand out in the dark – an added bonus in the winter months.