The Beauty Tech Group Case Study

The Beauty Tech Group is a global beauty technology company powering some of the most exciting, fast-growing brands in the B2C space. Known for combining cutting-edge technology with strong brand identity, the group has experienced phenomenal international growth in recent years – growth that ultimately meant outgrowing their previous office space.

As the business prepared to relocate to a new space within Alderley Park, the brief was clear. Spearheaded by The Beauty Tech Group’s Head of Business Development, Leanne Stewart, the new space needed to live and breathe the group’s brands, support a fast-moving and collaborative workforce, and feel unapologetically tech-forward – a physical reflection of their position as a leader in beauty technology.

Digital signage was identified early as a key enabler of this vision.

They wanted a digital ecosystem that would:

• Showcase multiple brands under one group in a cohesive, premium way
• Support internal communications across a growing workforce
• Enable high-impact presentations, town halls and company-wide updates
• Bring physical products to life through interactive storytelling
• Remain flexible and easy to manage as the business continues to scale

Crucially, the technology needed to integrate seamlessly into the design and function of the space — enhancing it without overwhelming it.

Internal Comms & Brand Marketing Screens

A total of 25 Samsung Large Format Displays were installed across the HQ, including a mix of 75”, 65” and 55” screens. Strategically positioned throughout workstation spaces, corridors and meeting areas, these screens are used for:

• Internal communications
• Brand storytelling across the group’s portfolio
• Marketing content and campaign rollouts

The result is a workplace that feels alive, connected and constantly evolving; ideal for a fast-growing B2C organisation.

LED Wall & Audio System for Presentations

To support presentations, town halls and all-hands meetings, DMC installed a large LED wall paired with a high-quality audio system. This setup delivers:

• Bright, impactful visuals regardless of ambient light
• A flexible platform for presentations, video and live content

The LED wall has become a central feature of the HQ — both visually striking and operationally essential.

‘Lift & Learn’ Interactive Product Display

One of the most distinctive elements of the project was the installation of a ‘lift and learn’ system, designed to bring The Beauty Tech Group’s products to life in a completely new way.

Using sensor-driven technology, physical product interaction triggers tailored digital content on nearby screens, transforming passive displays into active storytelling tools. This solution allows teams and visitors to explore product features, benefits and innovation in an engaging, hands-on format, perfectly aligned with the group’s tech-led identity.

Software, Training & Ongoing Support

All displays are powered by Signagelive, selected for its flexibility and scalability. Digital Messaging Company delivered full CMS training, enabling The Beauty Tech Group to confidently manage content in-house – from day-to-day updates to large-scale campaigns.

DMC also provides year-round maintenance and support, ensuring the digital ecosystem continues to perform flawlessly as the business grows.

The digital signage has integrated seamlessly into the form and function of the HQ, supporting daily operations while elevating the overall experience of the space.

This opinion has been echoed by the Northern Design Awards, who awarded the Group the ‘Best Interior Design Award’ at the end of 2025 – recognising the new HQ as a standout Northern England environment.

The solution successfully delivers on the projects original goals: a headquarters that is functional, brand-driven and unmistakably tech-forward. It supports current needs while providing a flexible foundation for future growth, helping position The Beauty Tech Group for continued success on a global stage.

By combining thoughtful design, robust technology and ongoing support, Digital Messaging Company helped to integrate digital signage into a space that doesn’t just look impressive — it works harder, every day.