Havas Case Study

A multi-level workspace with high footfall, diverse catering needs, and regular pop-up activations. Their goal was to replace static signage with a digital ecosystem that was dynamic, brand-aligned, and operationally simple. They needed a partner who could scope the environment, supply the right hardware for each space, install seamlessly within a busy office, and then manage the content day-to-day without adding workload to their team.

This case study will highlight the digital solution chosen and how it fulfilled Genuine Dining’s requirements.

To match the unique flow of the Havas HQ, we deployed a mix of impactful display types:

• Large Format Displays (portrait & landscape) for menus and marketing
• Stretch screens to maximise visibility at grab-and-go counters
• Tablets & small displays at POS to reinforce food promotions, allergen info, and real-time updates
• A mobile digital A-board providing flexible signage for pop-ups and messaging

Through our managed service, our content team ensured content stayed accurate, timely, and fully aligned with Genuine Dining’s daily needs. The pillars of the service at this site are:

• Content Scheduling: Ensuring content is always timely and relevant.
• Real-Time Adjustments: Quick updates by phone or email via Digital Messaging’s content management service.
• Zoning/screen multi-use: Content zoning allows one to become many – allowing Genuine Dining to optimise content spacing and capitalise on opportunities to further engage, inform and upsell.

The content management system chosen for this solution was Embed, a cloud-based solution that integrates well with a variety of Android devices – a necessity due to the amount of Android devices deployed.

Informing, promoting, and enhancing the customer journey at every touchpoint. Operational teams benefit from friction-free content updates, improved clarity on offers, and the flexibility to support new initiatives quickly.

For the Havas community, the experience is cleaner, clearer, and more connected. For Genuine Dining, it’s a modern, future-proof solution that elevates their service in one of London’s most creative workplaces.