Digital Messaging Company
Get in touch

Site menu

Our Products

  • Digital Menu Boards
  • Stretch and Unconventional Displays
  • Window Displays
  • Self-Order Kiosks
  • Outdoor Signage
  • Marketing Displays
  • LED Displays
  • Other Technology Solutions
  • Freestanding Displays
  • Video Conferencing & Collaboration

Services

  • Scoping & Hardware Supply
  • Project Management & Installation
  • Content Management & Creation
  • Maintenance & Support

Sectors

  • Hospitality & Contract Catering
  • Entertainment & Leisure
  • Business & Industry
  • Stadia
  • Healthcare
  • Education
  • Facility Management
  • Retail & Quick Service Restaurants

Our Work

News

About

Contact

Digital Transformation in the NHS

University College London Hospitals

  • Our Work

The Challenge

UCLH is one of the largest NHS trusts in the UK working across six hospitals.

UCLH approached us with two problems they needed solutions to:

Firstly, the Trust wanted to find an efficient way to display up to date information to their patients, replacing posters and noticeboards which have become increasingly outdated. The aim was to communicate key patient information messages, positive Trust messages, waiting time information, keeping patients, visitors and staff up to date with clear, consistent and timely information.

Secondly, UCLH needed to find a way to increase hand hygiene compliance at their Euston Road campus. Only 2.1% of visitors were using the hand gel dispenser and this needed to be drastically increased during the Covid-19 pandemic.

The Solution

In 2011 we began installing professional high definition digital screens to display important healthcare information.

To solve their patient information needs, DMC/THMG worked closely with the Trust’s communication department to develop dynamic relevant messaging within the hospital’s brand style ensuring that only approved messaging appeared on the screens. Post-launch, the Trust implemented new screens in A&E, Antenatal, Pharmacy and Xray.

The software on the screens allows staff on each department or ward to update the screen with up to the minute data (e.g. waiting times, staffing ratios or results from Friends and Family tests) ensuring that patients remain aware of the department’s performance and how it varies from month to month.

To tackle hand gel compliance, we installed a “virtual nurse”; a holographic mannequin positioned in their main entrance on Euston Road. The model was filmed detailing a variety of hand hygiene, PALS and wayfinding messages, which the hologram would loop through throughout the day. Additionally, the unit had two hand gel dispensers on either side to allow for easy compliance with UCLH messaging.

Digital Messaging Company

It is common knowledge that A&E services are under increasing pressure. We use digital signage in our department to inform patients where they can access self-care information and advice before coming to A&E. The messages really help patients to understand that we’re always here in an emergency but not every case is an emergency and when speaking to various patients in our department they would definitely rethink who they should contact the next time they feel unwell.

–

Sarah Wisniewski

General Manager, Emergency Services, University College London Hospitals NHS Foundation Trust

The Conclusion

Since 2011 UCLH now have over 15 digital signage screens across the Trust.

Regarding the digital patient info displays, the feedback from patients and staff has been extremely positive – 90% of patients surveyed said that the screens made them more aware of hospital services. Staff have noted efficiency savings due to the significant decrease in time taken to update screen data daily versus the whiteboards that were commonplace in these departments.

Regarding hand sanitiser compliance, 33% of visitors stopped to use the hand sanitiser after the virtual nurse was installed. There was also a marked increase in visitors stopping to listen to the messages being played, with 173 people stopping over a two hour period.

SHARE:

TAGS:

Digital Signage Healthcare

Other case studies

View all Digital Messaging Company

A blueprint for digital in defence – Merville Barracks

Creative first for a creative powerhouse – Havas

Windows that sell the journey – Travelbag

We’d love to hear from you.
Drop us a line


Get in touch

Navigation

  • Products
  • Services
  • Sectors
  • Our Work
  • News & Views
  • About
  • Contact

Contact

Bank Chambers,
Lower Ground Floor
375 Regents Park Road,
London, N3 1DE

020 3393 1470
info@digital-messaging.com

Connect

  • LinkedIn
  • Facebook
  • Instagram
© Digital Messaging 2025
  • Privacy & Cookies
Designed and developed by Laura Dawaf